“Simulacra” Immersive Installation, part of Special Delivery at IIDEX – Sept 19, 20, 21, 2012.

Just finished showing “Simulacra” an immersive installation as part of the Special Delivery Exhibits at  IIDEX NeoCon – Canada’s National Design + Architecture Expo and Conference 2012.

Special Delivery is an exhibition which transforms 18-wheeler truck interiors into site-specific, immersive installations created by local designers and artists responding to the mobile space of show trucks. Paired with a truck sponsor, each installation considers, is inspired by and/or incorporates the materials, processes or products of the vehicles they inhabit. I partnered with Hewlett Packard Canada and their partners at Beyond Digital Imaging to use large print format “Latex Technology” (water-based printing) in an immersive installation.

“Simulacra” plays with poetic possibilities of the simulated image to evoke emotion and nostalgia, exploiting the interplay between materials and the photographed image to manipulate our perception of Nature.

Selected pieces from the installation will be available at MADE as small run editions.

This project was curated by Shaun Moore and Julie Nicholson of MADE, and Jeremy Vandermeij and Deborah Wang of Toronto Design Offsite.

Check out more photos at here

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