January 17 – March 9, 2013 – Reception: Saturday, January 26, 3-6 PM
The “Look-I-Like” chair is the inaugural production product of “Look-I-Like”, the collaboration of Deanne Lehtinen and Christina Zeidler, and will be sold through MADE Design in Toronto. The chair design prototype began as part of Zeidler’s “Simulacra” exhibition at IIDEX Special Delivery in fall 2012, an exploration of the poetic possibilities of the simulated image to push our perception of reality. The resulting chair is a cheeky visual pun, that plays with the idea of suggestion.
The “Look-I-Like” name refers to the phenomenon of “couple twinning” that the real life couple coined as a joke, but also seemed a fitting title, as they mark 17 years together, and present this new collaboration. Zeidler and Lehtinen have always casually vetted their work with each other but only recently started to collaborate as a design team.
As part of the “Look-I-Like” product launch, MADE design has invited Christina Zeidler to mount an exhibition in the “MADE Cooler”. Zeidler will be presenting a riff on the “Simulacra” exhibition, creating a deep woods environment that is an exploration of the poetic possibilities of the simulated image to evoke emotion. The exhibition seeks to expose the interplay between materials and printed image by using the potential of technology to push our perception of reality.